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Duffin.biz logo with a colorful design on black background, website branding.
Two smiling women wearing black shirts with logo against orange background.

Strategy with substance.
Merchandise
with meaning. 

At Puffin.biz, we create a marketing strategy and merchandise that builds loyalty, which demonstrates your brand and makes people proud to be part of your brand whether they are customers or staff

Image by Yves Alarie

Supporting

Startups

Go
Image by Jonatan Pie

building up

brands

Go
Image by Sarah Kilian

Consultations

that click

Go

what we do

our story

Puffin was born on a girls’ weekend in Iceland, where Jacquie and Penny found themselves talking—as they always do—about clients, brands, and the exciting changes happening in their industries. Jacquie brings years of experience in merchandise and workwear; Penny brings deep expertise in marketing strategy and brand development. So whilst enjoying the volcano craters, hot springs and  puffins, they realised something: by combining their strengths, they could help businesses navigate moments of change with confidence, creativity, and purpose

 

And so Puffin found its name.

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The Atlantic puffin is Iceland’s most beloved unofficial symbol, known for its loyalty, agility, and strength. Around 60% of the world’s puffins nest in Iceland each summer, drawing visitors from around the globe. These iconic birds mate for life, return to the same home year after year, soar with incredible agility, and dive with powerful precision..

 

At Puffin, we see a bit of ourselves in that.

 

We pledge to be loyal partners, agile thinkers, and powerful drivers of your brand’s evolution—whether you’re launching something new, expanding, rebranding, or navigating change. With strategic marketing insight and standout merchandise, we help your business take flight with clarity and impact.

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Puffin: Loyal. Agile. Powerful. For brands ready to soar.

Penny & Jacquie

Meet

the

team

Loyal. Agile. Powerful.
For brands ready to soar.

Smiling blonde woman wearing a black shirt, orange background, portrait shot.

penny williams

30 years in media and marketing. 20 years supporting businesses strategically.

Penny blends creative thinking with commercial sense. She knows how to make brands tangible — turning ideas into physical touchpoints that leave a lasting impression.

Smiling woman wearing glasses, black shirt, with logo, orange background.

Jacquie Richards

Over 30 years in workwear and merchandise.

Jacquie is known for her friendly, reliable approach and attention to detail. From hi-vis to hospitality, she makes sure every product reflects the quality and professionalism of your brand.

How It works

How It Works

Step 1: Brand chat

We get to know who you are, who your customers are and what your main aims are for growth.

Step 2: MARKETING STRATEGY

We will create a marketing strategy to meet these aims to plan for growth. 

Step 3: DELIVERY

we can produce workwear and merchandise to fulfill the strategy.

Ready to make your
brand tangible?

We’d love to hear from you.
No pressure, no jargon — just straight answers and practical advice.

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